Offer options to add graphics to areas on the page or background images.
In order to target market segment and actually convert traffic you have to show the person you are trying to sell to, x gen, y gen whichever happily using the product.
Looking at people using this product they do not convert a lot even though they get traffic. For marketing purposes, graphics are a must.
Orla O' Shea commented
This is for salehoo stores by the way.